| Advertising |
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| Pre-testing of advertising |
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| These qualitative pre-test studies were used to identify the best concepts and content for inclusion in the TV ads for the first and second campaigns. |
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| Pre Testing of 3rd Wave Advertising Campaign June 2003 report |
PDF download (240kb) |
| Pre Testing of 2nd Wave Advertising Campaign Dec 2001 report |
PDF download (362kb) |
| Pre Testing of National Advertising Campaign Oct 1999 report |
PDF
download (209kb) |
| Response to the second ad campaign |
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| This omnibus study examines recall and messages being communicated by the second (and current) ad campaign. |
PDF download (228kb) |
| Response of People with Experience of Mental Illness (Mar 2003) |
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| This report is based on 20 key informant interviews and a national survey involving 308 persons, all with experience of mental illness. Among other things, it identifies that considerable numbers reported having noticed or experienced reduced stigma and discrimination associated with mental illness over the last three years in a range of organisations and groups. |
PDF download (600kb) |
| National surveys to assess advertising impact |
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| This report provides data from 4 national surveys. The first was a benchmark survey before the advertising began, the second was after the first advertising campaign, the third was following a period of no advertising (undertaken just before the second advertising campaign began) and the fourth was following the second campaign. It includes sections on Maori and Pacific responses. The findings show that public attitudes are improving significantly following each ad campaign. |
PDF
download (2.8mb) |
| Project Activities |
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Northern Region report Apr 2002
PHOENIX Research was contracted to undertake an evaluation of the activities of providers in the Northern region (the area extending from Mercer north, including all of Auckland and Northland). |
PDF
download (710kb) |
Midlands Evaluation report Dec 2001
PHOENIX Research was also contracted to undertake an evaluation of the activities of providers in the Midlands region (the area including Taranaki, Waikato and Bay of Plenty). |
PDF
download (1.2mb) |
| Response of Mental Health Services |
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| This report is based on surveys completed by mental health services staff in the Northern and Midland regions in 2001/2, examining their response to and support for the project. |
PDF
download (192kb) |
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